skol mega store display

CLIENT: AMBEV

agency and video: the marketing store brasil

product concept: DAVID OYAGA & RENATO CERQUEIRA

Role: art direction, RETAil EXPERIENCE

Inspired by Brazilian's biggest and most refreshing beer brand, this mega store display aims to create an immersive space by using color code, technology, interactivity, and sensation stimulation. The result is an innovation lab with suspended structures, transparencies, interactive nooks, and, of course, a lot of chilled beer to get a start on the summer.