PEPSI ROCK IN RIO p.o.s.
The original keyvisual for this campaign was a beautiful but rigid artwork that made it quite challenging to work with. Thus in order to fit the retail environment, the solution was to deconstruct it, giving it more versatility and visual play. From then on, I recreated the illustrations and arranged in a way to get consumers in the mood for the upcoming event, be either at a bar or supermarket.
This descontructed hodgepodge of a system draws quite a lot of attention and ended up working extremely well to communicate promotional campaigns as well, allowing the message to be stacked and understood clearly.