CENTRAL DAS BEBIDAS ambev

CLIENT AND PACKSHOT: AMBEV

AGENCY: THE MARKETING STORE BRASIL

ROLE: ILLUSTRATION, IDENTITY, retail

Exploring the brazilian vernacular identity of graphics and typographic styles, this liquor franchise distributor shows the pluralism of not only its array of products but also the visual features of less urban centers, where such peculiar expressions can be found across façades and hand drawn murals. The elements coming together as a background pattern are easily recognized at a closer look and evoke the universe of each beverage style.