CENTRAL DAS BEBIDAS ambev
CLIENT AND PACKSHOT: AMBEV
AGENCY: THE MARKETING STORE BRASIL
ROLE: ILLUSTRATION, IDENTITY, retail
Exploring the brazilian vernacular identity of graphics and typographic styles, this liquor franchise distributor shows the pluralism of not only its array of products but also the visual features of less urban centers, where such peculiar expressions can be found across façades and hand drawn murals. The elements coming together as a background pattern are easily recognized at a closer look and evoke the universe of each beverage style.