a world of faber-castell

CONCEPT WORK

WEBSITE PHOTOS: FABER-CASTELL COPYRIGHTS

ROLE: IDENTITY, PACKAGING, ILLUSTRATION

Faber-Castell is a 250-year-old company that has kept their regimental identity for over a century. As one of the leading companies in the field, the goal here was to break away from tradition by introducing vibrant colors and shapes to all product categories. That said, this transformative rebranding was created upon customers’ individualities as well as their inner ability to transform the world, whether by doodle, art or words: what essentially matters is to make sense of the uniqueness we possess by just beginning.

Color and shape oriented: a new personal world to each customer lifestyle applied throughout all means of communication, including the products.